LONDON — Kim Jones ‘ next move with Chinese down jacket specialist Bosideng has been on everybody’s lips in the fashion industry in the past week.

Some claimed the contract is worth around $30 million, a number that can’t be verified by either party, though salespeople on the ground did mention this figure to customers, per WWD’s observation.

Over the weekend, the former designer at Dior Men and Fendi cut the ribbons twice with Bosideng brand ambassadors Yu Shi and Eileen Gu, respectively, at the brand’s stores in Shanghai’s Jing’an Kerry Centre, and Nanjing Road for the launch of the Areal line that he designed. He then joined a panel discussion by the Bund ahead of a lavish dinner at the same location.

The Areal line, under the creative direction of Jones, is billed as a premium of

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