By Linda Pasquini and Helen Reid (Reuters) -Adidas' group sales dipped 5% in North America in the third quarter, weighed down by the end of the popular Yeezy sneaker line last year and a volatile global environment affected by U.S. tariffs. Global revenues, meanwhile, grew 3% to hit 6.63 billion euros ($7.73 billion) – a record, according to CEO Bjorn Gulden. Adidas has sought to put the Yeezy affair behind it since ending the highly profitable partnership with the brand's designer – the rapper Ye, formerly known as Kanye West – over his antisemitic rants. The loss of the line dented revenues, driving the company to an annual loss in 2023. It sold its last pair of Yeezy shoes at the end of 2024. SALES GROWTH SLOWER IN US, STRONG EURO HITS REVENUES Sales excluding Yeezy rose 8% in currency-
Adidas sales decline in North America as Yeezy impact and tariffs bite
The Sunday Guardian12 hrs ago
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