CHICOPEE, Mass. (WWLP) - Vanilla gift cards have emerged as the most popular gift card brand in Massachusetts, with an average of 21,383 monthly searches, according to a new study by Giftwhale.

The study analyzed Google search data over the past 12 months to determine the most popular gift card brands in each state. Vanilla gift cards, known for their flexibility and usability wherever major credit cards are accepted, topped the list in Massachusetts. Dunkin' gift cards followed in second place with 15,738 monthly searches, reflecting the brand's strong local presence and popularity among coffee lovers.

Top five most popular gift card brands in Massachusetts • Vanilla • Dunkin' • Visa • Amazon • Roblox

Visa gift cards ranked third in Massachusetts with 14,972 monthly searches,

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