When 'Kantara: Chapter 1' premiered in theatres earlier this month, it was bound to perform spectacularly. The Rishab Shetty directorial, backed by Hombale Films, opened to packed houses across regions , drawing praise for its world-building, performances, and cultural rootedness. Which is why the announcement of its early OTT release – barely four weeks after hitting theatres -- raised eyebrows across trade circles.

Prime Video is set to stream the South-language version of 'Kantara: Chapter 1' from October 31, while the Hindi version will come online only after eight weeks. The decision has sparked a conversation about whether such a short OTT window could undercut the film's theatrical momentum.

Trade analyst Ramesh Bala, in conversation with IndiaToday.in , explained that the m

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