There has been a sharp rise in the demand for ghee, India’s much-loved kitchen staple. Expanding availability, social media trends, and a renewed interest in traditional eating have all contributed to its newfound popularity.

Yet health experts caution that while ghee carries cultural and nutritional significance , excessive consumption can undermine the very health benefits it is celebrated for.

A new report reveals a striking rise in the country’s ghee consumption, with health experts attributing this shift to a renewed appreciation for traditional diets, a change in perception about fats, and growing cultural nostalgia.

Since the Covid-19 pandemic, Indians have become more conscious about what they eat, steering away from refined oils and butter and returning to the familiarity of

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