Customers have shown a higher interest in sustainable, ethically sourced products in 2025, but which of the year's favourites did you love the most?

A panel of more than 5000 consumers was surveyed on products that displayed the highest quality, credibility and innovation in 2025.

Coles and Woolworths picked up 68 per cent of the awards, a 13 per cent increase from the previous year.

The popularity of Woolworths' Belgian Dark Chocolate with Himalayan Rock Salt and Coles' Lumbar Cloud Mattress shows that the giants' investment in non-staples is paying off.

"Of the 40 winning products in the 2026 awards. 27 were innovative products from Coles and Woolworths. Their improved showing demonstrates that investments in innovation from private labels is continuing to resonate with shoppers," PO

See Full Page