Hootsuite lays off 20 percent of its global workforce

Vancouver-based social media management platform Hootsuite has laid off 20 percent of its global workforce.

Hootsuite confirmed the layoffs to BetaKit in an email statement after they were first reported by BIV . The company did not share exactly how many employees were affected, or how many were based in Canada.

Hootsuite is evolving with “the changing world of social media.”

After its last round of layoffs in 2023, Hootsuite told BetaKit it had 900 employees. Hootsuite currently has just over 1,700 associated members on LinkedIn , nearly 800 of which are in Canada. In either case, hundreds of employees are likely affected by the cuts.

Hootsuite told BetaKit it is “supporting departing and remaining employees” through the layoff process.

“Our success depends on building an organizati