Italian fashion brand MAX&CO is set to make its India debut early next year in Mumbai after Reliance Brands on Wednesday said it had entered into a long-term master franchise agreement with its parent Max Mara Fashion Group.

“Through this strategic partnership, Reliance Brands will introduce MAX&CO’s contemporary pieces and a fluid, mix and match approach to Indian consumers,” a joint statement said.

The Mumbai store launch in early 2026 will be followed by a national roll-out in key metros.

“MAX&CO embodies a bold, modern expression of femininity — dynamic, joyful, and individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” Isha Ambani , ED, Reliance Retail Ventures, said.

Founded in 1986, MAX&CO is distributed online and in over 400 st

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