Meta has been laser-focused on its artificial intelligence (AI) tools lately. Now, it wants to remind people of Facebook’s original purpose: facilitating human connection.

The social platform has launched its first major brand campaign in four years, “A Little Connection Goes a Long Way,” developed by Droga5.

The debut film, “Home for the Holidays,” tells the story of a group of friends who reunite on Thanksgiving Eve, thanks to a Facebook message.

The emotional spot was directed by Smuggler’s Miles Jay and is set to a duet version of “Girl from the North Country,” by Bob Dylan, featuring Johnny Cash.

The 60-second ad will air on live TV during college football and NBC’s Wicked special, as well as on streaming services including Peacock, Disney+, Netflix, and Prime. The campaign will

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