SALINA, Utah — Shoppers are receiving a heavy dose of sticker shock at the grocery store when it comes to hamburger and beef prices, but it’s not Utah ranchers who are cashing in.
For years, local ranchers have dealt with years of drought, higher feed costs and now, with an increased supply of beef from outside countries, they’re facing challenges that are greater than ever before.
"It’s not ideal at this point. We want to be profitable and be sustainable with our operations," explained cattle rancher Jason Goble, who also runs the FFA program at North Sevier High School.
Goble said he got nervous and decided to sell his calves before the live market changed, and was happy he did. Typically, he holds onto the calves he raises for a few more months to get them up to higher weights, but h

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