Rúaidhrí O’Connor: New Zealand struggling to come to terms with reality

End of All Black exceptionalism has left coach Scott Robertson under pressure

New Zealand head coach Scott Robertson, left, in conversation with Ireland head coach Andy Farrell before last November's international clash. Photo: Seb Daly/Sportsfile

New Zealand return to Chicago once again on a sales mission – the biggest brand in rugby is looking to deepen its footprint in the US market which is a key strategic goal for a union battling for every cent.

Unlike Ireland who are doing minimal commercial engagement in the Windy City this week, the All Blacks have been on the charm offensive.

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