With TV industry events increasingly leaning into the creator economy, next week’s Digital Content Forum will see new and established players take stock as the entertainment business faces a reset.

The London event is in its fourth edition and has established itself as a space for digital-first creators and studios. As MIPCOM attendees witnessed earlier this month, the traditional media giants are also pushing hard into the creator economy as legacy business models start to look stretched and YouTube viewing becomes the norm.

“They’re really leaning into this test-and-learn sensibility we see in the digital-first market, and starting to understand what acting like a creator means for an established media business,” says DCF founder Justin Crosby. “Fox Entertainment was really good exam

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