Meta Platforms announced strong third-quarter performance for 2025, driven by a 26% year-on-year increase in advertising revenue and a significant surge in WhatsApp-related ad formats and business tools.

Meta reported Q3 revenue of approximately $51.24 billion, with its family of apps segment contributing roughly $50.77 billion. Ad impressions grew by 14% YoY and the average price per ad rose by 10%.

Notably, Meta’s 'Other' revenue line, which captures messaging-business contributions including those from WhatsApp, reached $690 million in Q3 - up 59% YoY. Click-to-chat ads through WhatsApp surged 60% YoY, underscoring its emerging importance in Meta’s monetisation strategy.

Meta highlighted the growth of user-business interactions on its messaging platforms - over a billion active daily

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