While casual side hustles can sometimes pay off, the most successful people prioritize their passion to turn it into profit.

Business coach and ex-Wall Streeter Codie Sanchez says every single successful person she’s ever met has one thing in common: “They’re obsessed.”

“That’s it. That’s the secret,” says Sanchez, who has nearly 2 million TikTok followers and has interviewed nearly a dozen billionaires, including Palantir cofounder Joe Lonsdale .

While all of the billionaires she’s interviewed on her podcast BigDeal are “wildly different,” she says in a video on her TikTok account that they’re all obsessed with what they do “almost to the point of it being uncomfortable.”

Sanchez actually got her start in journalism, winning the prestigious Robert F. Kennedy Journalism Award,

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