State Farm showcased its support for the Latin community and its vibrant culture through key activations at Billboard Latin Music Week in Miami. As a presenting sponsor, State Farm showcased the “Music of the World Cup” panel, featuring Latin music stars Carlos Vives, Emilia, Wisin, and soccer legend Xavi. Moderated by sports anchor Carlota Vizmanos, the discussion offered fans an exclusive behind-the-scenes look at the creation of the official 2026 Telemundo World Cup anthem.

“Soccer unites us,” Vives added. “It’s brotherhood, it’s friendship, it’s love. Even though it’s competition and rivalry, it’s fair play. That’s why it unites us all.” This spirit of connection and collaboration is at the heart of Latin culture—and it was evident throughout Billboard Latin Music Week.

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