One of the sports world’s most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner.

The NBA and Cosm, the entertainment company that’s reinventing the sports bar with what they like to call “shared reality,” announced Thursday an extended partnership to air live NBA games in Cosm’s domes. The IMAX-esque experience allows Cosm’s customers to watch live sporting events on its unique 87-foot-diameter, 12L+ LED screens that have gone viral for offering a first-of-its-kind experience for fans.

The NBA was Cosm’s first-ever league partner long before the company opened its first location in Los Angeles in 2024. The two entities are now set to work together into 2030 and beyond.

“Our ambition is to give another option

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