Ram Trucks Australia says demand for more luxurious, technology-packed heavy-duty utes is reshaping its customer base, as Australians increasingly turn away from traditional mid-size dual-cabs and toward full-size American pickups capable of serious towing and touring in comfort.

Speaking at the Australian launch of the updated MY25 Ram 2500 and 3500 Heavy Duty pickup range, Ram Trucks Australia's Group PR Manager Joshua Dowling said the brand's latest models have been designed around how Australians actually use them.

"The MY25 Ram 2500 Heavy Duty has more technology, more creature comforts and more luxury than ever before," he said. "It's the most luxurious version of the 2500 we have introduced in Australia. And that is a reflection of changing customer preferences."

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