WILLIAMSBURG — Swiss watchmaker Rolex will open a new 3,767-square-foot store at 86 North Sixth St. in Williamsburg, part of Empire State Realty Trust’s (ESRT) growing retail portfolio, reports the Commercial Observer. The lease was signed through Tourneau, which Rolex acquired in 2023. The location joins a corridor featuring brands like Hermès, Glossier and Nike, where average rents reach $400 per square foot.

ESRT has invested heavily in North Sixth Street, acquiring multiple properties totaling over $226 million.

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