SIOUX FALLS, S.D. (Dakota News Now) - An annual fundraiser to fight childhood cancer is kicking it up a notch this football season.

Northwestern Mutual is teaming up with FCS Nation to use name, image, and likeness deals (NIL) to raise money for the Alex’s Lemonade Stand Foundation.

South Dakota Coyotes quarterback Aidan Bouman has been part of the annual competition from its inception, winning the inaugural Alex’s Lemonade Stand Challenge and accepting the Lemon Trophy in Frisco, Texas. He’s seen the competition grow from eleven athletes competing in year one to a 19-school battle in year three.

“It’s been awesome. We started this in 2023 with, really, I shouldn’t say no expectations, but we just really didn’t know what it was going to be like. It was just kind of a vision that Chris [

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