Indian weddings are famous for their grandeur, vibrant colours, emotional moments and week-long celebrations filled with joy and extravagance.

Gift-giving is an important custom, and guests usually present shagun (blessings) in the form of cash-filled envelopes.

But one man from Kerala decided to take a digital approach. At his daughter’s wedding, he was seen wearing a Paytm QR code pasted on his shirt pocket so that guests could send their blessings via online payment.

The viral video begins with scenes of a colourful wedding celebration.

The camera then zooms in on the smiling man proudly pointing to the QR code as guests walk up and make digital transfers. The act reflects India’s growing shift towards digital transactions, even during deeply traditional events.

The unusual idea tr

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