ALBERT LEA, Minn. — Konrad Hawkinson will step into the role of Executive Director for the Albert Lea Convention & Visitors Bureau (CVB) starting November 3.

He takes over from Holly Babcock, who has served since early 2020.

Babcock's leadership saw the CVB through significant growth, with new events and creative campaigns. The Board expressed gratitude for her dedication to promoting Albert Lea and Freeborn County.

Hawkinson joined the CVB in 2022 and became Assistant Director in 2024. CVB says his focus on community collaboration and tourism will drive the organization forward.

To support its growth, the CVB is hiring an Events & Sponsorship Coordinator. Applications are open until November 13, 2025, at www.explorealbertlea.com/jointheteam .

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