A touching story from Mumbai has taken the internet by storm, highlighting how creativity and determination can turn even the simplest ideas into powerful tools for success. A local taxi driver’s clever move to promote his son’s budding rap career is winning hearts online- and teaching a masterclass in resourceful marketing.

Turning a cab ride into a marketing channel

The viral story first surfaced when marketing professional Divyushii shared her experience on X (formerly Twitter). During a routine cab ride in Mumbai, she noticed a QR code displayed on the back of the driver’s seat. Assuming it was for UPI payments, she scanned it- only to discover it linked directly to the driver’s son’s YouTube channel, where the young man uploads his self-produced rap tracks.

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