A well-known adult site has said that visits from the UK have decreased by 77%, when compared to July, 2025, following the introduction of age verification laws.

Ofcom, the UK's communications regulator, recorded the stats using traffic data to Pornhub but also reported that visits to sites hosting adult content in general have reduced by a third since July 25 – the day the Online Safety Act (OSA) came into effect.

The OSA requires all sites that host adult content, or other content that could be harmful to minors, to have "robust" age verification techniques.

It's also a good example of what we might see as states such as Arizona, Michigan and Ohio embark on their own age verification check laws and systems.

Opinions on age verification within the UK were split, with some championing

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