The arrival of the Asian

Controversial online fast-fashion seller Shein will open its first bricks and mortar store in the world in Paris next week, its new landlord announced Friday.

The planned opening by the Asian

Founded in China in 2012, but now with a headquarters in Singapore, Shein has faced criticism over working conditions in Chinese factories making

But its value has skyrocketed in recent years and it has overtaken many traditional high street fashion brands.

Societe des Grands Magasins (SGM) president Frederic Merlin, whose group manages the BHV Maris department store, said in a social media post that next week's opening would be a "world first" for Shein.

SGM, which has denounced "political pressure" against bringing in the Shein boutique, said that five more permanen

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