British beauty brand Refy is celebrating its fifth birthday with a major milestone: a full-scale Middle East expansion. The entire product range, from the cult-favorite Brow Sculpt to Lip Sculpt and Lash Sculpt, will launch online at Sephora .me on Nov. 1, with in-store availability across the Gulf Cooperation Council region from Dec. 1.

“I keep saying to everyone in the team, I feel like this is the year,” Hunt said in an interview. “There’s just an energy about this year. I feel like we’re about to take it up to a whole new level.”

This expansion is a response to community demand. “It’s been an ask for so long from our community for us to be more accessible within the Middle East ,” Hunt explained. “What a way to celebrate. Refy is about to turn five years this week.”

Hunt, who

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