Movember, the annual moustache-growing fundraiser for prostate cancer and men’s health initiatives, kicks off on Saturday. The money supports many worthy causes, including, for the first time in Movember history, advocacy.

“Movember has typically funded programs that support [men’s health], but now we’re actually developing an advocacy wing and a policy and a government relations wing,” said Mitch Hermansen, director of fundraising and development for Movember Canada.

“So we’re hosting an event on Parliament Hill in November, bringing together MPs, the federal government…basically advocating for a national men’s health strategy, which we don’t have and have never had in Canada. So, that’s really exciting that we’re taking a step to make a bigger change across the country.”

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