The Blue Man Group , K-pop stars Le Sarrafim, pop band The Plain White T’s , and Nobel Peace Prize-winning activist Malala Yousafzai don’t have a lot in common. But on TikTok , an indie musician’s desperate attempt to promote her new song has made them all declare themselves to be part of the same group, and sparked the app’s biggest inside joke of the season — and a viral reminder of the battle independent artists face when trying to make their voices heard. And it all started with one simple pronouncement: “If you are watching this video you are in Group 7.”

For the past 10 years, Australian singer-songwriter Sophia James has spent her time in the Los Angeles music scene performing her blend of soft-rock and power pop to ever-changing audiences, in the hope of finding succes

See Full Page