Hyundai says the first ute it will offer in Australia won't be a simple 'badge engineering' exercise, and it appears the company is willing to wait for the "right" product rather than whatever is most expedient.

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"I'm not leaving until I have a ute, and not just any ute. I mean, we could easily take another platform and just go out there and rebadge it, and that's just not acceptable, especially now," Hyundai Motor Company Australia president and CEO Don Romano told Australian media at an event for the new Palisade .

"With the competition con

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