Jane Lauder is betting big on pet start-ups.

The granddaughter of beauty tycoon Estée Lauder revealed her business venture on LinkedIn on Friday, less than a year after stepping down from her post as chief data officer and executive vice president of enterprise marketing at the Estée Lauder Cos.

“After nearly three decades of leadership in the beauty industry, I’m excited to share a new chapter,” Lauder wrote. “This year, I founded TAW Ventures — an investment firm dedicated to advancing pet health, wellness and longevity through strategic investments in brands that are reimagining the way we care for our animals.”

Lauder’s personal motivation in pursuing animal care stems from her relationship with her own dog, Thaddeus Alistair Warsh, after which her new venture firm is named. S

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