India finally lifted the trophy that had eluded it for decades. Under the roaring Mumbai skies, the Indian women’s cricket team defeated South Africa by 53 runs — a victory that ended years of near-misses and heartbreaks, and ignited a nationwide outpouring of joy.

From television screens to timelines, the celebration was instant and infectious. As fans cheered and fireworks lit up the night, brands, too, found their voice in the moment. Social media feeds turned blue as marketers across industries — from beverages to fintech, fashion to fast food — saluted the champions with creativity that mixed pride, humour, and emotion in equal measure.

Here are some of the most striking and spirited brand tributes that captured the pulse of the moment and turned victory into a nationwide celebratio

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