On November 2, 2025, Shah Rukh Khan turned 60, a milestone not just for the man, but for the phenomenon he represents. Few figures in global cinema have fused charisma, intellect, and commercial acuity as seamlessly as SRK. Over three decades, he has transcended the confines of Bollywood stardom to become a cultural institution, a brand whose influence ripples across entertainment, commerce, and even national identity.

In a world where fame flickers fast, Brand SRK endures — not as a relic of nostalgia, but as a masterclass in reinvention.

The making of brand SRK

Shah Rukh Khan’s ascent was never accidental. From his early days as a Delhi theatre actor to his breakout in Baazigar (1993) and Dilwale Dulhania Le Jayenge (1995), SRK’s journey was underscored by an instinctive underst

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