Ranveer Singh’s protein brand — eyeing Rs 500 cr in 5 years — is taste-tested by his family, was pitched the idea on a basketball court and via GIFs

Celebrity owned brands have a mixed response in the marketplace. While a few have become successes, others are not faring so well because only promotion and a famous face won’t sell a product — buyers demand authenticity, value for money and quality. In November last year, Ranveer Singh , known for his unbridled energy, channelled these very unique traits in his entrepreneurial journey too. Among other brands, he is the face of protein brand SuperYou, which, as per founder Nikunj Bayani, is eyeing Rs 500 crore revenue within the next three to five years.

The brand began by selling protein bars and has recently ventured into multigrain protein chips. In a recent interaction with Business World, Nikunj Biyani, co-founder of the brand, spoke about Ranveer’s involvement with it and ho