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Black Friday isn’t the wait-outside-in-the-cold doorbuster it used to be. It’s right here, right now.

Every November, as the first frost hits the air and the faint jingle of Mariah Carey starts echoing through department stores, I can practically feel the retail frenzy bubbling beneath the surface. But this year? It feels like all the holly-jolly shopping has already begun.

For more than 5 years, I’ve been on the front lines of Black Friday and Cyber Monday: tracking shopping carts like a detective, decoding consumer behavior like a cryptographer and predicting the gifts that will vanish from shelves before most

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