Local 3's Paul Shahen introduces us to a Bad Day Hat Co. , the Soddy-Daisy based custom hat company that's taking the game by storm.

So much so that you can't go to a Tennessee Football game without spotting Jake Flippo's Bad Day Hat Co. custom hats.

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He's one of less than 10 sellers with the license to sell hats with the official Tennessee logo.

For more on Flippo's growing venture, visit his website.

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