Why young adults are struggling with memory and focus: Memory loss rising among adults under 40

Memory issues and brain fog aren’t just problems for older generations anymore. Across workplaces, classrooms, and homes, young adults are increasingly reporting difficulty focusing, recalling information, and staying mentally sharp. With modern life demanding constant multitasking, late-night scrolling, and high stress, our attention spans are paying the price. A peer-reviewed study published in The Journal of Alzheimer’s Disease (2025) revealed that self-reported cognitive disabilities among US adults nearly doubled between 2013 and 2023, climbing from 5.1% to 9.7% for those under 40. Researchers say the rise is linked to chronic stress, digital overload, and social inequality, suggesting that modern habits are reshaping how young brains process memory and focus. What was once b