Madison Eker, founder and CEO of the Altogether Agency, stood outside the San Francisco LGBT Community Center, through which she participated in its New Entrepreneur Training Program.

Photo: Rick Gerharter

Madison Eker, founder and CEO of Altogether Agency, sought to refresh and rebrand her firm, which works with companies to enhance their workplace culture. She had launched it under a different name five years ago and felt at a loss for how to reimagine it for today’s business climate, where initiatives focused on diversity, equity, and inclusion have been negatively labeled as “woke” and discriminatory by conservative pundits.   “I was at a point in my business where I really needed guidance,” recalled Eker, 39, who lives in Larkspur, California, with her wife, Nadia, and their newborn

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