Your first thought may be that it's a strange concept. The idea that any operator can make a success out of a casino where the emphasis is on fun and free games seems odd. The industry was initially built on real money platforms, with the hope of a significant win driving new customers.

In recent times, Sweepstakes Casinos have gone against that trend, introducing those free-to-play games, but why are they attracting so many customers?

HOW IT WORKS

When a new player completes the registration process at a sweepstakes casino, they are awarded a sum of virtual currency. Each casino works a little differently, but they will generally award sweeps coins and gold coins. Gold coins hold a lower value and are used to play the games on offer. While sweeps coins have no monetary value, they can

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