An overflowing stadium, millions of people tuning into television and mobile screens, and huge engagement over social media marked the ICC Women’s World Cup 2025 on Sunday night as the Indian team recorded an epic win over South Africa.

“Conversations exploded 456.6 per cent in just 24 hours on X. Congrats on the epic triumph!” posted XCorpIndia on the social media platform.

Viewership figures and social media engagement usually dictates brand spends on a sport. Going by Sunday night’s performance, women’s cricket can expect lucrative deals.

Budget allocation

As Santosh N, Managing Partner, D and P Advisory said, “Now, many brands will start taking women’s cricket more seriously. For them it will be less about marketing budget allocation strategy and more about focus on returns on inve

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