Sometimes, when two worlds collide, magic happens. After years of Rare Beauty dominating the beauty game and BÉIS cornering #traveltok, Selena Gomez and Shay Mitchell’s respective brands have *finally* teamed up for a collab that’ll go down in history as one of the GOATs.
On Wednesday, Oct. 29, the BÉIS x Rare Beauty Collection debuted at Gomez’s Rare Impact Fund Benefit with a dedicated BÉIS installation. Within hours, both brands were teasing their partnership. “Coming soon. A limited edition drop worth every mile,” read a caption on BÉIS’ Instagram .
Rare’s post was a bit more tongue in cheek. It read, “got a secret... can you keep it?” This was a clear nod to Mitchell’s days on Pretty Little Liars , as those were the first words in the show’s theme song.
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