Promotions play a major role in bringing audiences to theatres. Be it a star-studded film or a small-budget film, unique promotions are key to grabbing people’s attention for the movie. Filmmakers who realise this fact come up with new strategies to promote their films. Very often, we also see a few filmmakers uniquely promoting the songs as well. The makers of Peddi are following the same route.

Instead of announcing the first single’s name and its release date, the Peddi team opted for a new strategy through an interesting conversation on X. A few days ago, Mahesh Babu, SS Rajamouli, Priyanka Chopra and Prithviraj Sukumaran also involved in such a viral conversation on X, which went viral on social media and increased the hype around their film’s first look unveil on November 15. Now, c

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