Following the rebrand from Apple TV+ to Apple TV, the company has partnered with Finneas on a new intro sound and video. The brand new intro complements the streamlined name and will be used prominently moving forward.

Finneas, a famed music composer and brother/producing partner to Billie Eilish, published the intro on Instagram . He later referred to the intro as “mnemonic” when speaking to Variety . “ If you’re binge-ing the whole season of Ted Lasso or Severance or Disclaimer, you’re going to hear the mnemonic 10 times in one day,” he said. “So it’s gotta be something that’s like the bite of ginger between rolls or something, you know?”

As shown in the video, the new intro’s music is accompanied by an animation of the new Apple TV logo with a multi-coloured arrangement. This logo seq

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