John Lewis’s Christmas advert is back – and this year’s effort is even more mawkish, unfocused and wearying than ever. The latest promo, conceived by advertising veterans Saatchi & Saatchi, is yet another underwhelming instalment in the store’s increasingly desperate attempt to sell their wares.

Everyone’s favourite bastion of middle-class sensibility has latched on to increasing sales of vinyl records as the market to go after. And so, the two-minute film tells the story of a middle-aged dad given a record as a present by his son. The old man is briefly transported back to his clubbing days in his nineties heyday, as soundtracked by the once-popular Alison Limerick song ‘Where Love Lies’.

Bizarrely, dad is distracted from his hedonistic remembrances by a vision of his son standing by hi

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