Yes, it’s only November, but we all know the deal: as soon as the Hallowe’en decorations are taken down, the Christmas ones go up. That’s right, festive season is upon us, and that means only one thing.

No, not presents. Rather, a slew of festive adverts . Every year, supermarkets and department stores across the country attempt to out-compete each other by putting on the most lavish, bauble-strewn spectacle they possibly can, all for the enjoyment of our teatime telly eyeballs.

But not all ads are born equal. For every corker, there’s also an advert that misses the brief entirely and evokes misery rather than festive cheer. Here’s our roundup of this year’s, ranked from bah, humbug to truly tearjerking.

Coca-Cola

The worst of the worst. Coca-Cola’s execs promised us something diff

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