MSNBC will debut a new ad campaign during Tuesday night’s election coverage, highlighting the network’s pending name change to MS Now as it separates from parent company Comcast.

The rebranding will take place on Nov. 15, with the marketing campaign introducing the new name and logo set to the theme, “We the People.”

One of the spots features Rachel Maddow reading the preamble to the Constitution, interspersed with images of network personalities, sites like Mount Rushmore and the Statue of Liberty, and clips of historic figures, including Martin Luther King Jr., and protests and other moments.

Another spot is set to the words of Maya Angelou and features her 1996 United Nations reading of “The Human Family.”

The national campaign, produced by its creative agency, Sibling Rivalr

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