The Brandon-Westman Christmas Cheer Board is hoping to raise $90,000 in donations this year — enough to fill 1,200 Christmas hampers for families in need.

The board celebrated its 70th anniversary on Monday and announced its goal for the 2025 season.

That ambitious goal is attainable, said chairperson Myrna Lane.

“People believe in helping their neighbour, and so they want to do what they can to help,” Lane said Monday afternoon at the board’s headquarters on Rosser Avenue in Brandon.

Last year, the board’s 400 volunteers distributed more than 1,551 hampers to families after receiving about $105,000 in donations, exceeding its $92,000 goal.

“Every year expenses go up, and we know that,” Lane said. “And so that’s where we ask the public to help us, either with donating non-perishables

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