Although it’s an online luxury pure play, Mytheresa sees value in creating physical retail experiences — and that will be evident again when the Mytheresa x Hani’s Holiday Gift Shop opens next month.

“This will be a limited time, immersive retail experience to celebrate creativity, craftsmanship and the joy of gifting,” Carly Rosenberg, president of Mytheresa in North America, told WWD. “It will be a place you will talk about for a long time after you have left.”

The Mytheresa x Hani’s Holiday Gift Shop, opening Dec. 4 at 764 Madison Avenue by 66th Street, will offer a unique blend of festive bakery goods from Hani’s Bakery, which is located at 67 Cooper Square in the East Village neighborhood, alongside a gift-oriented assortment of high fashion accessories, fine-jewelry and home de

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