Paradeep Phosphates Limited (PPL) has appointed Rahul Dravid as its brand ambassador across its product portfolio. The association highlights shared values of trust, reliability and performance that reflect both Dravid’s career and PPL’s commitment to the farming community.

The creative mirrors Dravid’s character as a coach and mentor, drawing parallels with a farmer’s role of nurturing. Having inspired young players to reach their potential, Dravid now guides farmers to choose the right fertilizer for stronger yields. The films aim to make technical and complex concepts easy to follow and to drive adoption at scale.

These integrated campaigns will be featured across television, digital, and print to reinforce the company’s commitment to educating farmers on the use of innovative and sus

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