Hugo Boss ’s Q3 numbers that were released on Tuesday contained a lot of negatives but the company remained upbeat overall. It saw a 1% constant currency sales dip in Q3, the German fashion giant said, as it cited “persistently challenging market conditions”.

“Macroeconomic headwinds and subdued consumer sentiment weighed on global industry development, particularly impacting the performance in key markets such as the UK and China,” it explained.

But it also said it continued its execution of “strategic initiatives” that are strengthening brand relevance, including the successful launch of AW25 collections and its Boss SS26 Fashion Show.

So what happened in Q3? Total group sales on a reported basis fell 4% to €989 million. By brand, Boss Menswear was flat on a currency-adjusted basis a

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