Despite a general slowdown in the fashion and luxury sectors, mainly due to the global geopolitical situation, the Florentine trade fair Pitti Uomo is defying the downturn and reaffirming its role as the leading event for menswear. The Pitti Immagine fair, focused entirely on menswear, will bring the Autumn/Winter 2026/27 collections of more than 700 brands to the Fortezza da Basso, 44% of which are from abroad. A packed calendar of events will accompany the 109th edition of the Florentine showcase, with fashion shows by Soshiotsuki, Hed Mayner , and Shinyakozuka, alongside the return or debut of 43 brands at the fair.

From January 13 to 16 2026, more than 700 brands will present their creations to a community comprising buyers from the most prestigious department stores, independent bo

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