Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR ‘s Unleash the Beast tour.

Financial terms of the deal weren’t disclosed. News of the deal comes after Paramount, now led by chairman and CEO David Ellison, signed a seven-year, $7.7 billion deal with UFC — also part of TKO Group — making Paramount+ the exclusive rightsholder for the MMA promoters events.

The PBR agreement for Paramount+ starts with the 2026 Unleash the Beast 2026 season, which begins Dec. 12. Under the agreement, Paramount+ will stream live coverage of the full PBR Unleash the Beast series, spanning five months in 19 cities across 17 states.

The deal builds on the long-standing partnership between PBR and CBS Spor

See Full Page